What is a personal branding shoot?
Essentially, a personal branding photoshoot is a photoshoot that captures the people behind the brand, their values, and some of the creative processes involved.
In most cases, brands focus on photographing their products and talking about their services. Obviously, this is very important, but ultimately you are your company's greatest asset. You had a passion and a vision, you turned it into a reality, and you work damn hard every day to provide your customers with great products or services.
This is something you should show your customers and prospective customers. In addition, people like to know who is behind your brand. Younger, millennial customers, especially, want to hear about the brand and the people behind it, rather than deal with faceless companies.
Personal branding shoots have many benefits:
Improves your online presence
You will have a lot of images that you can use to plan your social content for months to come, so you will never run out of new content. Having a good mix of portraits and lifestyle photographs allows you to tell the story of your business in a unique way.
Upgrade your website in an instant
Your website will be judged by the majority of users after 3 seconds. Put your best foot forward with authentic and polished photography of you and your team. Even if you don't have time to create a brand-new website, adding new photos can give your website an instant makeover.
Putting a face to a name
By getting to know who you are and discovering your passions and personality, customers and prospects can connect with you and gain trust in your brand. Businesses with a good reputation tend to attract more clients and investments.
Versatile assets
Whether you want a feature in a local publication, want your Instagram to look amazing or want an interview, having quality personal photography on hand is so useful for a variety of reasons.
Enhances your brand identity
Using your brand colours, you'll have a whole bank of pictures showing different aspects of your personality and how you work. You can choose your favourites from these to tell your story.
Confidence-boosting
I understand that you're not a model. Brand photographers, know how to capture your authentic self while making you look your best. My experience is that whenever I show my clients the final product, they are giddy with delight and love to see themselves doing what they love.
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